Through a mix of creativity and data, Craig creates loyalty and promotions frameworks that directly impact the objectives of his clients. In his role as a Senior Manager of Strategy & Insights, Craig uses his 11 years of marketing and advertising experience to build meaningful and compelling solutions for brands. While at Merkle, Craig has helped many national and global brands, like Dunkin' Brands, Clorox, Cedar Fair, and Ford Motor Co., develop deeper relationships with their customers through precise strategic planning. Prior to joining Merkle, Craig led digital and social media content strategies for General Motors, Pulte Homes Group, FIAT USA, and Manchester United's corporate sponsorship with Chevrolet. Craig holds a double-major bachelor's degree in Advertising & Promotions and Communication Studies from Western Michigan University, as well as a Master's of Science in Integrated Marketing Communications from Eastern Michigan University.
Craig Heiter |
Published on: Aug 24, 2021
Consumers are most comfortable with brands that utilize their purchase history to enhance loyalty experiences, such as receiving personalized offers based on their individual purchases. Consumers expect personalization from brands.
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