Courtney Trudeau supports Merkle’s marketing technology consulting team, focusing on marketing technology solution strategy and technology enablement. She is an accomplished marketing technology leader with over 20+ years of agency and in-house experience and expertise guiding digital experience strategy, B2B & eCommerce website development, and driving marketing technology strategy and implementation.
In 2022, she won the Martech Hero award by The Drum for her ability to drive key business and transform the tech capabilities of her clients.
Courtney helps clients navigate complex technology changes encompassing managing, leveraging and distributing data throughout and across organizations, actualizing customer strategy and experience through the technology stack, connecting the dots so clients can see success and get there faster, particularly in change initiatives involving shifts to customer-centricity.
Prior to joining Merkle, Courtney was the Director of Marketing Web and Technology at EBSCO Information Services where she managed four agile teams responsible for all website design and development, lead management, multimedia, content management, SEO, and analytics for 50+ customer-facing digital properties.
Courtney's Articles, Blog Posts, Webinars and More
Take Command of Your Customer Data: A Framework for Success
Published on: Jan 18, 2023
How to Maximize Tech Investments in an Inflation Economy
Published on: Jan 17, 2023
The Stepping Stones to Personalization with Adobe
Published on: Nov 14, 2022
What's Holding Brands Back from Personalization?
Published on: Nov 07, 2022
The Priorities of Focus for CX, Data, and Tech Leaders in the Year Ahead
Published on: Oct 19, 2022
The Results Are In: Data Strategies That Drive Personalization at Scale
Published on: Sep 28, 2022
How to Get More Accurate Campaign Analytics
Published on: Sep 14, 2022
Unlocking the Mystery behind Digital Experience Platforms (DXPs)
Published on: Feb 24, 2022
What Do Consumers Think About Personalized Experiences?
Published on: Feb 16, 2022
Build a Privacy-safe Strategy for Personalization at Scale
Published on: Feb 14, 2022
Strategy, Process, or Tech? What Comes First? – How to Balance Your Digital Transformation
Published on: Dec 23, 2021
Key Tech Stack Variances Across Business Models (Vlog)
Published on: Nov 22, 2021
How to Build a Successful Marketing Technology Roadmap
Published on: Sep 14, 2021