Courtney Trudeau supports Merkle’s marketing technology consulting team, focusing on marketing technology solution strategy and technology enablement. She is an accomplished marketing technology leader with over 20+ years of agency and in-house experience and expertise guiding digital experience strategy, B2B & eCommerce website development, and driving marketing technology strategy and implementation.
In 2022, she won the Martech Hero award by The Drum for her ability to drive key business and transform the tech capabilities of her clients.
Courtney helps clients navigate complex technology changes encompassing managing, leveraging and distributing data throughout and across organizations, actualizing customer strategy and experience through the technology stack, connecting the dots so clients can see success and get there faster, particularly in change initiatives involving shifts to customer-centricity.
Prior to joining Merkle, Courtney was the Director of Marketing Web and Technology at EBSCO Information Services where she managed four agile teams responsible for all website design and development, lead management, multimedia, content management, SEO, and analytics for 50+ customer-facing digital properties.
Courtney's Articles, Blog Posts, Webinars and More
Take Command of Your Customer Data: A Framework for Success
While most marketers say they have tools and tech to power CX personalization, customer data remains a critical roadblock.
How to Maximize Tech Investments in an Inflation Economy
This past year, we saw inflation take a big toll on brands' bottom lines. Here's how to make the most of technology when budgets are slashed or flatlined.
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The Stepping Stones to Personalization with Adobe
How can you get started with personalization at scale with the help of Adobe's solutions? Merkle's experts share the five stepping stones you need to know.
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What's Holding Brands Back from Personalization?
For most marketers, harnessing the ability to personalize all marketing efforts across every channel is the holy grail that they’re striving for.
The Priorities of Focus for CX, Data, and Tech Leaders in the Year Ahead
To build and maintain a mastery of customer data, brands must navigate hyper-accelerated change to make constant and critical decisions. Merkle's tech strategy expert Courtney Trudeau shares more.
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The Results Are In: Data Strategies That Drive Personalization at Scale
What’s behind the ongoing disconnect between the high marks brands give to the quality of the customer experiences they create versus the comparatively low grades awarded by consumers? Merkle surveyed more than 600 marketing and technology decision makers at major companies worldwide to find out.
How to Get More Accurate Campaign Analytics
How can organizations gain analytics that can provide insights across all your channels?
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Unlocking the Mystery behind Digital Experience Platforms (DXPs)
What is a digital experience platform and how can it help your organization?
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What Do Consumers Think About Personalized Experiences?
How well do customers' attitudes align with the kind of connected, personalized experiences they’ve come to demand from the brands they frequent and favor?
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Build a Privacy-safe Strategy for Personalization at Scale
Privacy regulations and big tech restrictions have cast a shadow on the ways companies collect and use customer data. But consumers ultimately favor brands who personalize the customer experience in ways that are increasingly sophisticated – and deeply data-driven.
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Identity Resolution
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Marketing Technology
Strategy, Process, or Tech? What Comes First? – How to Balance Your Digital Transformation
Today, every business is flexing its digital muscles and seeking to transform from the traditional way of interacting with customers to the modern, customer-centric approach that requires a strategic internal change. If you want things to change inside your organization, you must rethink how they work.
Key Tech Stack Variances Across Business Models (Vlog)
When building a customer-centric tech stack, there are key variances to think about across sales models and industries.
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How to Build a Successful Marketing Technology Roadmap
The best way to align your internal organization for this technology change is to set a strategy and define a roadmap that will deliver on your key KPIs.
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