As an award-winning leader in Merkle’s creative group, Colin oversees creative for some of Merkle’s major bank, insurance and retail clients. With over 20 years’ experience to draw upon from working at some of the nation’s largest agencies, he’s got a lot to say. And never more so than now. Since joining Merkle, he’s finally seeing the fulfillment of fusing big data and creative together to drive more relevant, insightful and effective communications. Also, for some reason, he’d liked you to know he’s Canadian, eh.
Colin's Articles, Blog Posts, Webinars and More
How to Identify the Right Success Metrics for Creative
In this video, Emma and Colin break down how to find the right metrics that your organization should be tracking around your creative efforts.
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How to Embrace Antifragility to Futureproof Your Business
Antifragile organizations are set up as problem solvers, so major disruptions and crises are just a more intense version of what these organizations do on a daily basis.
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Break Through the Clutter with Personalized Videos
This month, our Creative Strategist and Creative Director dynamic duo look at how companies can use personalized videos to drive greater engagement, sales, and retention.
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Will your favorite Super Bowl ad’s digital campaign be a touchdown or fumble?
What happens when a Creative Strategist and a Creative Director tackle Super Bowl advertising in today’s digital world?
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Demystifying Dynamic Creative Optimization (DCO)
What is Dynamic creative optimization (DCO) and how can it help advertisers optimize the performance of their creative in real-time?
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