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Christy McWilliams

VP, Nonprofit Strategy

Christy has 23 years of fundraising and direct marketing experience working across multiple verticals including health, humanitarian, higher education and hospital fundraising. She has worked on both the agency and the nonprofit sides of the desk, with a strong track record of driving results and growth across donor and prospect audiences. 

As Vice President of Nonprofit Strategy, she leads Merkle’s nonprofit practice, focusing on the convergence of data analysis, emerging trends, and donor experience to improve clients’ revenue and results across channels. Her areas of expertise include constituent experience transformation, strategic planning, direct marketing and CRM strategy, and mid-level giving programs. 

An industry thought leader and past ANA presenter, she regularly contributes to publications including NonProfit PRO,  and The NonProfit Times. Christy received her B.A. in English from Earlham College in Richmond, IN. 

Christy's Articles, Blog Posts, Webinars and More

Articles We suggest...

Shake It Up: Shifting Your Strategy in the Disruption Economy

In today’s market, all nonprofit organizations should objectively ask and answer hard questions about their impact, solvency, relevancy and opportunities. And as an outcome, they need to act differently—diversify their revenue streams, approach their fundraising work in new ways and shift their strategies.
Articles We suggest...

Donor Journeys: Put a Plan in Motion

Though crafting out a comprehensive donor journey requires the right technology for full enablement, there are still some steps all nonprofits can take today to ensure that consumer preference and donor communications are better leveraged to improve both the donor experience and ultimately the value of indivi