Christy has 23 years of fundraising and direct marketing experience working across multiple verticals including health, humanitarian, higher education and hospital fundraising. She has worked on both the agency and the nonprofit sides of the desk, with a strong track record of driving results and growth across donor and prospect audiences.
As Vice President of Nonprofit Strategy, she leads Merkle’s nonprofit practice, focusing on the convergence of data analysis, emerging trends, and donor experience to improve clients’ revenue and results across channels. Her areas of expertise include constituent experience transformation, strategic planning, direct marketing and CRM strategy, and mid-level giving programs.
An industry thought leader and past ANA presenter, she regularly contributes to publications including NonProfit PRO, and The NonProfit Times. Christy received her B.A. in English from Earlham College in Richmond, IN.
