We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Chris Wayman

EVP Promotion, Loyalty, Digital Messaging Solutions
Chris Wayman

As GM, Merkle Promotion & Loyalty Solutions, Chris brings more than 15 years in leadership roles with marketing services companies and technology startups. As a digital marketing executive with skills in direct and channel sales, revenue management, strategic planning and operations, Chris has also led and managed digital marketing, promotions and loyalty solutions across travel, media, entertainment, retail, consumer packaged goods, health care and the financial services industries.

Chris's Articles, Blog Posts, Webinars and More

Articles We suggest...

Quickly Pivoting Promotions During A Pandemic

Consumer attitudes and behaviors are heavily influenced by social, economic, and political factors. Marketers often deal with shifts in these areas, but COVID-19 has significantly impacted almost every aspect of our lives in unprecedented ways.