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Chris Pritcher

SVP, Customer Strategy, Merkle
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As SVP, Head of Vertical Markets Strategy, Chris leads a team of strategy executives who are focused on connecting, creating, and curating intelligent experiences that empower consumers and transform businesses. Chris and his team bring deep expertise across seven industries to ensure brands in these verticals connect marketing silos to reach the rising expectations of today’s consumer. He has held multiple leadership roles at Merkle including building the Creative Strategy practice and managing the audience analytics practice for the health, retail, and nonprofit industries.

Chris brings numerous years’ experience in marketing strategy, analytics, and thought leadership, having previously served on the Executive Committee at the leader in higher education marketing. He has had the opportunity to partner with some of the largest and most recognizable institutions in the country to leverage personalized marketing to achieve enrollment and advancement goals.

Prior to his time in higher education, Chris held various analytic positions in financial services. Chris holds a BS in Systems Engineering from the University of Virginia and an MBA from the Darden School of Business.

Chris's Articles, Blog Posts, Webinars and More

Blog We suggest...

The Path to Donor Centricity: What motivates donors to give?

Understanding motivation is the third step of our people-based analysis process. To date, we have identified the future value of your donors and segmented them by both their actions and a well-rounded view of the donor as a person. Now we ask the question: Why do donors give to my organization?
Topics: Nonprofits
Blog We suggest...

The Path to Donor Centricity: Who are my donors and how do they engage?

If you are following along (and who wouldn’t be), we have reached the second step of my people-based analysis process. We have already determined how much our donor will contribute over the next few years. Now it is time to better understand who they are and how they engage.
Topics: Nonprofits
Blog We suggest...

The Path to Donor Centricity: What is the Future Value of my Donor?

The first step along the path toward donor-centric marketing is getting to know your donor. The crucial next step is understanding how much that person may be worth to your organization over the next few years. You can understand this value by building a future value model.
Topics: Nonprofits
Blog We suggest...

The Path to Donor Centricity: Knowing Your Donors through Analysis

I am asked something about donor-centric strategy every day. The question may be about any number of functions but my answer is always the same: “Don’t overthink it or get ahead of yourself. “First and foremost, you need to get to know who your donors are as people.
Topics: Nonprofits