Chris Pritcher
As SVP, Head of Vertical Markets Strategy, Chris leads a team of strategy executives who are focused on connecting, creating, and curating intelligent experiences that empower consumers and transform businesses. Chris and his team bring deep expertise across seven industries to ensure brands in these verticals connect marketing silos to reach the rising expectations of today’s consumer. He has held multiple leadership roles at Merkle including building the Creative Strategy practice and managing the audience analytics practice for the health, retail, and nonprofit industries.
Chris brings numerous years’ experience in marketing strategy, analytics, and thought leadership, having previously served on the Executive Committee at the leader in higher education marketing. He has had the opportunity to partner with some of the largest and most recognizable institutions in the country to leverage personalized marketing to achieve enrollment and advancement goals.
Prior to his time in higher education, Chris held various analytic positions in financial services. Chris holds a BS in Systems Engineering from the University of Virginia and an MBA from the Darden School of Business.
Chris's Articles, Blog Posts, Webinars and More
How a Modern Twist on Direct Mail Can Better Engage Customers
Published on: Mar 31, 2022
The Forgotten Enabler of Online Personalization & Identity: Direct Mail
Published on: Sep 30, 2021
Keeping Nonprofit Messaging Relevant with Dynamic Creative Optimization and Personalized Video
Published on: Aug 31, 2020
Fulfilling The Potential: How to Execute A Dynamic Creative Optimization Strategy
Published on: Aug 18, 2020
Get Local: Making your Media Relevant for Today
Published on: Jul 02, 2020
How Nonprofits Can Thrive in the New Normal
Published on: Jun 02, 2020
How to Be More Relevant to Your Audience with Performance Creative
Published on: Jul 22, 2019
How to Produce Relevant Creative that Cuts Through the Noise
Published on: Apr 24, 2019
Creative Performance: Driving Relevant Experiences in an Era of Overload
Published on: Sep 20, 2018
Performance Creative in the Era of People-Based Marketing
Published on: Aug 29, 2018
Your Cost Per Dollar Raised Metric is Wrong
Published on: Jun 19, 2017
Choosing the Right Cross Channel Attribution for Your Nonprofit
Published on: May 17, 2017
The Path to Donor Centricity: Selecting the best offer
Published on: Apr 21, 2017