Chris runs the strategy & product practice for the customer experience & commerce team at Merkle. His team’s role is to reimagine digital and retail commerce solutions that cross physical and digital boundaries; ensuring the experiences we create inspire consumers and elevate what those experiences mean to our clients. He’s both a strategist and leader with a history of launching innovative products and services that drive measurable business results across multiple verticals. Chris has deep commerce experience, a consumer centric approach and a passion for driving value creating innovation.
Chris's Articles, Blog Posts, Webinars and More
2022 Holiday Preparation: Hybrid Shopping Experiences
For brands, it’s no longer just about providing products that consumers want to give friends and family. You must meet consumers where they are amidst all these obstacles.
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Why Hybrid Customer Experiences are Driving the Holiday 2022 Season
Holiday 2020 was the year of ecommerce explosion. In 2021, it was the brick-and-mortar resurgence. For 2022, the theme propelling the holiday season will be merging digital and physical experiences.
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Retail & Consumer Goods
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Commerce
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Promotions & Customer Loyalty Solutions
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Digital & User Experience (UX)
3 Ways to Digitize the In-Store Shopping Experience
As we navigate the post-2022 retail experience, we've seen two coexisting circumstances. First, a role still exists for physical stores in today’s era of shopping.
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Mitigating Channel Conflict with an Online Marketplace
Join us on April 19 (10am PT) as Adobe’s Jonathan Burdette, Director of Industry Strategy — Manufacturing, is joined by Angela Troccoli, Sr.
Four Components of a Best-in-Class Commerce Experience
Consumers are the true heart of commerce. If you develop strategies dedicated to brand experiences, the conversions will come. In this blog, we’ve broken down four key components of a best-in-class commerce experience to set your brand on the path to success.
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2022 Customer Imperatives: Deliver Commerce Experiences to Drive Next-Generation Loyalty
When all the world’s a store, open 24/7, how do brands capture consumers and build long-term loyalty? They tell stories that resonate on both a practical and an emotional level, thinking beyond – and thinking bigger than – the moment of transaction.
