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Carly French

Director, Marketing Technology Consultant
Carly French 4-3 Headshot

Carly French supports Merkle’s marketing technology consulting strategy practice, focusing on marketing technology solution strategy and technology enablement. Carly has 7+ years of experience across technical marketing operations and integrations, customer data platforms, digital marketing, content and data management. Carly has developed marketing technology roadmaps, authored technology RFPs, and provided platform comparisons across multiple Fortune 500 organizations. Recently, Carly has been focused on the Customer Data Platform (CDP) industry, supporting clients through strategic planning, use case and requirement development, and CDP selection.

Carly's Articles, Blog Posts, Webinars and More

Articles We suggest...

What a Successful CDP Implementation Actually Looks Like

Customer data platforms (CDP) can offer several benefits to companies. They can simplify the setup required to build a unified customer view across the organization and help marketers access data in real-time and operationalize it.
Blog We suggest...

What is Apple’s New "Hide My Email" Feature?

As part of Apple's continued push into driving consumer privacy through their devices and services, the Cupertino company has announced an upcoming feature called "Hide My Email".
Articles We suggest...

Listening to the Customer: Leveraging Preferences in Marketing

With the demise of the third-party cookie closing in, companies are seeking to gather more first-party data to understand customer wants, preferences, and behaviors. This article from Carly French analyzes the type of customer preferences and how to incorporate them into marketing strategies.
Articles We suggest...

Customer Data Management Improving Media Performance: 3 Reasons To Adopt CDP

Customer Data Platforms (CDPs) are no longer just a popular acronym around the industry. Carly French, marketing technology strategy consultant, Merkle, dives into the value CDPs bring to media channels, including direct platform integrations and integrated media orchestration .