Brian has 18 years of experience in marketing analytics, attribution modeling, data mining and software engineering. Brian is responsible for leading Merkle’s measurement and attribution practice, with a focus on people-based analysis to understand how a series of events influence customer behavior and inform contact strategy in owned, earned and paid channels. Prior to joining Merkle, Brian worked for IRI and Accenture developing and implementing large-scale analytics solutions. Brian holds a Masters degree in Applied Economics from Marquette University.
Brian's Articles, Blog Posts, Webinars and More
How Marketers Can Support Reporting and Measurement in the Cookieless Future
With impending changes to the digital media landscape, marketers can no longer rely on measurement approaches that utilize third-party cookies. Measurement will need to adapt to incorporate both probabilistic and deterministic approaches.
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Digital Data Dilemma: Deep Insights in a Changing Marketplace
With the rise in consumer privacy and the impending changes to the digital media landscape, marketers can no longer rely on measurement approaches that utilize third- party cookies.
