Brian has 20 years of experience in the financial services industry with breadth of experience on the client and agency sides of the business. He possesses an expertise in a variety of lines of business including deposits, card products, consumer lending and investments & retirement. His specialties with direct hands-on experience include the following areas: multichannel CRM database marketing (leveraging and optimizing targeted online and offline media), marcom marketing communications, product development and management, loyalty marketing and payments.
Prior to joining Merkle, Brian spent several years in direct marketing leadership roles at Bank of America, GE Capital, Washington Mutual and JPMorgan Chase. Brian currently works on the Industry Vertical Strategy team at Merkle focused on deploying data-driven integrated marketing acquisition and CRM strategies for financial services clients. Merkle clients directly strategically engaged with include American Express, Citizens Bank and PNC Bank.
Brian holds a BS in Accounting from Hampton University. He lives in Washington, DC and enjoys international travel during his free time.