Beth is a Senior Director who supports Merkle’s marketing technology consulting strategy practice, focusing on solution strategy and tech enablement. Beth has 15 years of experience across the marketing industry including media planning/buying, audience data & analytics, marketing technologies, and data-driven marketing. Her ability to manage complex projects allows her to provide strategic recommendations and steps to action for marketing teams across verticals.
Prior to joining Merkle, Beth was a principal consultant for Infinitive where she led a team in marketing and advertising client assessments and engagements. She led martech vendor evaluations and development of marketing and media tech stacks for clients such as P&G and Reckitt Benckiser as well as financial services clients like Capital One and Mastercard.
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