Barry is a passionate software technologist who loves to work on difficult problems and help clients achieve their results by enabling technology to move faster. He specializes in standing up implementation and managed services technology teams, both onshore and offshore capabilities.
Barry works in the Marketing Cloud space, leading implementation teams across Adobe, Salesforce, and Oracle. His specialties include Marketing Technology Cloud Platforms: Adobe, Oracle, Salesforce, Yext, and Rackspace. For Marketing Automation: Adobe Campaign, Salesforce Marketing Cloud, Oracle Responsys, Oracle Eloqua, and Marketo. For Personalization: Adobe Target and Sitecore. For Data & Analytics: Adobe Analytics, Google, and Tableau.
Barry's Articles, Blog Posts, Webinars and More
Import Data to AEP Faster and Cleaner with Merkle’s Data Ingestion Accelerator (Vlog)
Adobe offers a series of prebuilt connectors to allow you to access data from multiple system, that enables you to get data quickly, and easily, from external systems into the Adobe Experience Platform.
Topics:
What are Adobe’s AEP and Real-time CDP?
How can AEP help to marketers deliver customer experience?
Topics:
The Modern Tech Stack: Moving to Platform First, Not Platform Only
The focus on buying tools to accelerate the customer experience is driving a new wave in technology purchases.
Topics:
Mature Personalization Experiences
You want to deliver personal experiences, but you might be stuck at home waiting to get things right.
Topics:
Digital & User Experience (UX)
How Using a DMP Helps Website Personalization
Targeting and personalization are key components of online marketing. By tailoring your marketing messages for the individual visitors to your website, instead of making them overly-generalized for a broad audience, you can increase the chances that they will become a customer and a repeat customer.
Boost Responsive Performance with Image Optimization
Looking to improve the performance of a responsive site? Begin by funneling your efforts into image optimization. The average website devotes 70% of its data-size to images, which means attention spans and data plans everywhere will thank you for putting your imagery on a digital diet.
Topics:
Web Development
