Barry Fiske

In today’s digital experience economy, even if your company is making products, you’re in the service business. Recognizing that fact is the secret to your future business success.

Gamification isn’t something you should be waiting for the metaverse to bring to you. In my view, if your business isn’t already applying game mechanics to the design of your digital experiences, you’re already losing. So how do you get back on the winning side? Let’s play a game.

Scale is not something to be afraid of—it can be a big advantage. And one of the best ideas any of us can possibly dream up is to lean into our size and make full use of every creative advantage our scale provides us.

If there’s one thing that the industry is banking on revolutionizing customer experience in the near future, it’s the so-called metaverse. Merkle’s Barry Fiske tells us that right now is the right time to start playing with the possibilities of how it could change your customers’ lives.