As general manager, Anne-Marie is responsible for establishing Merkle’s strategic vision and developing innovative solutions to support the growth and evolving needs of clients in the Retail and Consumer Goods sectors. She helps clients to navigate the forces of digital transformation and to connect with audiences in new and different ways in addition to providing a strategic perspective to solve challenges.
Anne-Marie is a veteran of the digital media community and is an accomplished marketing executive with over 25 years of experience building brands, using a 360-degree approach to marketing across digital, CRM, mobile, promotion, and traditional marketing channels. Prior to Merkle, Anne-Marie was President of PHD West, part of PHD Media Worldwide, where she ran their LA and SF offices, leading the strategy, communications planning, media buying, marketing sciences, traffic and HR teams. Prior to that, she was EVP of Media for Ignited, where she expanded Ignited’s media presence in New York and doubled its billings. Anne-Marie has also held key roles at MEC, Team One Advertising, and TBWA/Chiat Day.
Anne-Marie's Articles, Blog Posts, Webinars and More
2022 IWD: Celebrating Influential Women at Merkle
At Merkle, we pride ourselves on providing equal opportunities to the people we work with, allowing anyone the chance to grow within the company. So naturally, for International Women’s Day, we didn’t need to look far to find inspiring women worth recognizing.
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The Year Ahead: Lessons and Playbooks in Five Vertical Markets
2020 caused major disruption across all industry verticals, with brands required to pivot their messaging and embrace digital transformation to meet consumers’ demand for safety and convenience at an unprecedented time.
5 things for marketers to be thankful for this holiday
Anne-Marie Schaffer, EVP, general manager of retail and consumer goods, auto and mobility for Merkle, shares insight on new solutions and approaches retail marketers may want to consider as they head toward the holiday selling season.
Auto & Mobility Strategic Update: September 2020 Review
What's new in the Auto & Mobility industry this month? Learn more from insights and trends to consumer sentiment and examples of innovation.
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Retail Strategic Update: September 2020 Review
What's new in the Retail industry this month? Learn more from insights and trends to consumer sentiment and examples of innovation.
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Retail Marketing Wish List for Holiday 2020
This year’s holiday season will look different, but that doesn’t mean marketers can’t be successful. When utilizing new customer data, retail marketers can expand and activate new audiences by refining your media strategy with analytics.
Under the Tree for 2020: Retail
How to Crush this Year’s Holiday Season
It feels like every year holiday shopping begins earlier and earlier. According to the NRF, 39.7% of consumers will start their holiday shopping by October—and some of you have already started activating campaigns to reach those early-bird shoppers!
Five Trends Transforming the Media and Entertainment Industry This Year
There’s no denying that consumer media habits and expectations have fundamentally changed. To capitalize on the business opportunities these changes bring rather than being disrupted by them, here’s what transformations you can expect to face in 2018.
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Media
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Entertainment
