We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

Anne-Marie Schaffer

EVP, GM, Retail & Consumer Goods, Merkle

As general manager, Anne-Marie is responsible for establishing Merkle’s strategic vision and developing innovative solutions to support the growth and evolving needs of clients in the Retail and Consumer Goods sectors. She helps clients to navigate the forces of digital transformation and to connect with audiences in new and different ways in addition to providing a strategic perspective to solve challenges.

Anne-Marie is a veteran of the digital media community and is an accomplished marketing executive with over 25 years of experience building brands, using a 360-degree approach to marketing across digital, CRM, mobile, promotion, and traditional marketing channels. Prior to Merkle, Anne-Marie was President of PHD West, part of PHD Media Worldwide, where she ran their LA and SF offices, leading the strategy, communications planning, media buying, marketing sciences, traffic and HR teams. Prior to that, she was EVP of Media for Ignited, where she expanded Ignited’s media presence in New York and doubled its billings. Anne-Marie has also held key roles at MEC, Team One Advertising, and TBWA/Chiat Day.

Anne-Marie's Articles, Blog Posts, Webinars and More

Blog We suggest...

2022 IWD: Celebrating Influential Women at Merkle

At Merkle, we pride ourselves on providing equal opportunities to the people we work with, allowing anyone the chance to grow within the company. So naturally, for International Women’s Day, we didn’t need to look far to find inspiring women worth recognizing.
Webinars We suggest...

The Year Ahead: Lessons and Playbooks in Five Vertical Markets

2020 caused major disruption across all industry verticals, with brands required to pivot their messaging and embrace digital transformation to meet consumers’ demand for safety and convenience at an unprecedented time.
Articles We suggest...

5 things for marketers to be thankful for this holiday

Anne-Marie Schaffer, EVP, general manager of retail and consumer goods, auto and mobility for Merkle, shares insight on new solutions and approaches retail marketers may want to consider as they head toward the holiday selling season.
Webinars We suggest...

Retail Marketing Wish List for Holiday 2020

This year’s holiday season will look different, but that doesn’t mean marketers can’t be successful. When utilizing new customer data, retail marketers can expand and activate new audiences by refining your media strategy with analytics.
Webinars We suggest...

How to Crush this Year’s Holiday Season

It feels like every year holiday shopping begins earlier and earlier. According to the NRF, 39.7% of consumers will start their holiday shopping by October—and some of you have already started activating campaigns to reach those early-bird shoppers!