Andy Taylor is Director of Research at Merkle, responsible for analyzing trends across the digital marketing spectrum for best practices and industry commentary. A primary contributor to the Merkle Blog, Dossier, and quarterly Digital Marketing Report, he speaks frequently at industry conferences including SMX and Digital Summit events. Prior to digital marketing, Andy worked as an event organizer for a political campaign and dabbled in freelance writing. A graduate of the University of Virginia with a degree in Economics, he likes to spend his free time watching documentaries and selling homemade ice cream sandwiches at farmer's markets with his wife.
Andy Taylor |
Published on: Jan 02, 2019
Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important developments that will have a lasting impact in the new year.
Andy Taylor |
Published on: Dec 05, 2018
Google recently updated its restrictions for Customer Match targeting, reducing the numbers of advertisers that can use Customer Match in the process. Here we outline why Google likely made this update and how it stands to impact advertisers moving forward.
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