Andy Taylor is Director of Research at Merkle, responsible for analyzing trends across the digital marketing spectrum for best practices and industry commentary. A primary contributor to the Merkle Blog, Dossier, and quarterly Digital Marketing Report, he speaks frequently at industry conferences including SMX and Digital Summit events. Prior to digital marketing, Andy worked as an event organizer for a political campaign and dabbled in freelance writing. A graduate of the University of Virginia with a degree in Economics, he likes to spend his free time watching documentaries and selling homemade ice cream sandwiches at farmer's markets with his wife.
Andy's Articles, Blog Posts, Webinars and More
Did Amazon Shut Its Google Shopping Campaigns Down for Prime Day?
Amazon Prime Day is underway, but there's no sign of the eCommerce giant in Google Shopping.
Amazon Gobbling Up Google Shopping Impression Share Ahead of Prime Day
Amazon's presence in Google Shopping has increased meaningfully in the lead up to its big sales holiday. But could it be related to a recent Google update?
CTR Impact from Recent Google Ad Label Change Still Unclear
Google recently announced a change to the appearance of its ad labels for text ads on mobile devices. Here we examine what the early data says about the impact of this change.
Topics:
Digital Marketing Channels
|
Paid Search
Merkle’s Q2 2019 Digital Marketing Report Webinar
Since its launch in 2011, Merkle's quarterly Digital Marketing Report (DMR) has become one of the most highly regarded and frequently cited reports in the digital marketing industry.
Topics:
Automotive
|
Financial Services
|
B2B
|
Health & Wellness
|
Health Insurance
|
Tech
|
Insurance & Wealth Management
|
Media & Entertainment
|
Nonprofit
|
Retail & Consumer Goods
|
Travel & Hospitality
|
Performance Media & Digital Advertising
|
Amazon and eRetail Marketing
|
Programmatic Media & Display
|
Search Engine Marketing (PPC)
|
Search Engine Optimization (SEO)
|
Social Media Marketing
|
Performance Media Analytics
Be smart, advertisers. Here’s how to approach rising Google brand CPC
While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are controlled.
Shopping Campaigns with Partners is the Biggest Google Update to Compete with Amazon
One Google Marketing Live announcement in particular hasn't gotten as much attention as it should with regards to the battle between Google and Amazon for ad dollars. Read on to find out more.
Google Continues Slump After Ad Revenue Growth Slows
DuckDuckGo organic search grew 54%: Merkle
Merkle Q1 2019 Digital Marketing Report Released
The Q1 2019 Merkle Digital Marketing Report is now available for download, complete with expansive analysis and commentary on the biggest digital marketing channels.
