Anamitra leads the analytics practice servicing Merkle’s insurance, wealth management, and financial services clients. Anamitra has nearly 20 years of experience in application of analytics for various aspects of addressable marketing, audience planning, and measurement. Over the years, Anamitra has been the principal analytics solution designer and analytics engagement lead for many of Merkle’s marquee clients, including, Metlife, Regions Bank, GEICO, AAA Life, Discover, Morgan Stanley, The Hartford, Protective Life, Zurich (Japan), Farmers Insurance, and more. Anamitra has graduate degrees in Physics and Applied Mathematics from India and the UK.
