Amy has spent 20+ years driving results for major organizations by applying analytic performance metrics to creative. She has strategic approach to bringing distinct creative experiences to life through human truths and data-driven insights. Amy has strong hands-on Financial Services, Retail, Health and TM&E experience, but her work spans across verticals to also include Automotive, Nonprofit and Insurance. Regardless of category, Amy excels at driving business innovation, transformation and inspiration that delivers both for clients and within her team.
Key passion areas for Amy, include her participations in the Diversity and Inclusion Group within Merkle as an Executive Sponsor, Women in Leadership Sponsor and Female Foundry Mentor (https://www.thefemalefoundry.com/en/us/)
Amy's Articles, Blog Posts, Webinars and More
Building Meaningful Customer Relationships Through Digital Experiences Series
Today, marketing has only a fraction of seconds to influence customer actions. Brands that utilize deeper insights to tap into the human decision-making process will win in these fractional moments.
Building Meaningful Customer Relationships Through Digital Experiences Part 3: Planning and Activation
Today, your customers expect experiences that are immediately meaningful, unique, and that provide value beyond what they can receive elsewhere. Marketers can no longer manage and drive every single customer moment that may arise.
Keeping It Real: Why Video-Powered Experiences Connect With Consumers
There was a lot of skepticism pre-pandemic about video replacing in-person communications, but that’s no longer the case. Video -- due to its richness, individualization and newfound ability to scale -- is that personal connection for customer engagement.
Moving Beyond the Crisis: Banking and Finance marketing priorities for successful relaunch
The financial services sector continues to be turned upside down by the COVID-19 crisis. Changes in customer behaviors coupled with disruption to processes and operations have created both challenges and opportunities for banks, lenders, and other financial firms.
Topics:
Financial Services
