Amy has worked with the Promotion & Loyalty Solutions (P&LS) line of Merkle since 2006. She started her tenure at the company as a member of the Strategy team, was then Marketing Director for nine years, and now leads all thought leadership and content strategy for P&LS, as well as the marcom efforts for the P&LS client base. Before joining Merkle, Amy worked in both consumer research and sponsorship sales and operations. She holds a Bachelor of Science degree in Business Administration from San Diego State University.
Amy's Articles, Blog Posts, Webinars and More
Advertisers: Get More Bang for Your Buck During the Big Game
When a television spot costs up to seven million dollars, you want that commercial to yield more than just awareness and buzz; you want it to create a direct connection with your audience. Read this blog to learn how brands could’ve gotten more bang for their buck.
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HOW TO CAPTURE ZERO-PARTY DATA WITH HOLIDAY PROMOTIONS
Promotions fuel consumer data collection and drive identity, resulting in personalized experiences, messaging and product recommendations
5 Digital Activations to Drive Holiday E-Commerce Efforts
Consumer shopping behavior has changed, and the holidays will look different this year. Since in-store shopping has declined, brands are looking for ways to drive their e-commerce business and move the needle before the end of the year. However, the online space has become cluttered and confusing.
