We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

Amy Burnside

Senior Director, Content Strategy, Promotion & Loyalty Solutions, Merkle

Amy has worked with the Promotion & Loyalty Solutions (P&LS) line of Merkle since 2006. She started her tenure at the company as a member of the Strategy team, was then Marketing Director for nine years, and now leads all thought leadership and content strategy for P&LS, as well as the marcom efforts for the P&LS client base. Before joining Merkle, Amy worked in both consumer research and sponsorship sales and operations. She holds a Bachelor of Science degree in Business Administration from San Diego State University. 

Amy's Articles, Blog Posts, Webinars and More

Blog We suggest...

Advertisers: Get More Bang for Your Buck During the Big Game

When a television spot costs up to seven million dollars, you want that commercial to yield more than just awareness and buzz; you want it to create a direct connection with your audience. Read this blog to learn how brands could’ve gotten more bang for their buck.
Articles We suggest...

5 Digital Activations to Drive Holiday E-Commerce Efforts

Consumer shopping behavior has changed, and the holidays will look different this year. Since in-store shopping has declined, brands are looking for ways to drive their e-commerce business and move the needle before the end of the year. However, the online space has become cluttered and confusing.