Adam is a Senior Vice President, responsible for managing Merkle’s B2B Group through client leadership, solutions and thought leadership. An executive with over 19 years of experience in the Tech and B2B sectors, Adam brings diverse experience in sales, marketing, account leadership and operational roles in finance, procurement and IT.
Adam spent the first 11 years of his career working “client side,” running multiple teams and ultimately served as Senior Director, Global Relationship Marketing, where he led teams owning global customer strategy, demand generation, sales enablement, marketing database and data acquisition. This experience has positioned Adam well to truly understand the challenges his clients face and to help his teams work with empathy.
Adam’s operations background and ability to bring strategic vision and operational excellence positioned him to run global teams focused on delivering results.
Since joining Merkle in 2010, Adam has held multiple roles leading Merkle’s largest Tech and B2B clients, including Dell, Comcast, T-Mobile and PayPal. In addition, he is charged with the aggregation of capabilities across Merkle’s full breadth of solutions to develop go-to-market strategies that serve the distinct requirements of B2B marketers across industries.
Adam hails from the United Kingdom but moved to the United States in 2008 where he spent 5 years in Manhattan. He and his wife and 2 children live in the Capital of Texas, Austin.