Adam is a Senior Vice President, responsible for managing Merkle’s B2B Group through client leadership, solutions and thought leadership. An executive with over 19 years of experience in the Tech and B2B sectors, Adam brings diverse experience in sales, marketing, account leadership and operational roles in finance, procurement and IT.
Adam spent the first 11 years of his career working “client side,” running multiple teams and ultimately served as Senior Director, Global Relationship Marketing, where he led teams owning global customer strategy, demand generation, sales enablement, marketing database and data acquisition. This experience has positioned Adam well to truly understand the challenges his clients face and to help his teams work with empathy.
Adam’s operations background and ability to bring strategic vision and operational excellence positioned him to run global teams focused on delivering results.
Since joining Merkle in 2010, Adam has held multiple roles leading Merkle’s largest Tech and B2B clients, including Dell, Comcast, T-Mobile and PayPal. In addition, he is charged with the aggregation of capabilities across Merkle’s full breadth of solutions to develop go-to-market strategies that serve the distinct requirements of B2B marketers across industries.
Adam hails from the United Kingdom but moved to the United States in 2008 where he spent 5 years in Manhattan. He and his wife and 2 children live in the Capital of Texas, Austin.
Adam's Articles, Blog Posts, Webinars and More
Account-Based Marketing: All Hype or the Next Big Thing?
If you follow B-to-B marketing buzz, you’ve probably noticed that account-based marketing (ABM), a one-to-one engagement approach, is getting some serious attention.
Topics:
B2B
Building an Intelligent Funnel
Shaping the success of a brand relies on a marketer’s ability to create an intelligent and fully-connected marketing funnel. A funnel moves like a swarm of birds — fluid, collective, and constantly moving to new opportunities.
Measuring B2B Marketing Performance: Using Software and Smarts to Deliver Marketing ROI
Our goal at Merkle is to help brands transform their marketing organization using data, analytics, and technology to create meaningful, personalized customer experiences that deliver competitive advantage.
Topics:
B2B
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Attribution
Can Promotion and Nurture Marketing Work in Harmony?
Promotional and nurturing marketing tactics are not an "or" question. They are an "and" question, as in how do you best get promotion and nurture working together well? Here are a few things to consider.
Topics:
B2B
B2B vs. B2C Buying Behavior
Considered purchasing habits aren't limited to the realm of business-to-consumer, which means B2B marketing can, and should, have plenty in common with B2C marketing practices
Topics:
B2B
