Adam's Articles, Blog Posts, Webinars and More
Content at Scale: Benefits, Maturity Curve, and Use Cases
What are the key benefits and use cases of enterprise level content at scale?
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Content at Scale: Key Challenges to Delivering the Total CX
What does content at scale look like at the enterprise level, and what are the key challenges that brands must overcome to deliver on that promise?
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The Year Ahead: Lessons and Playbooks in Five Vertical Markets
2020 caused major disruption across all industry verticals, with brands required to pivot their messaging and embrace digital transformation to meet consumers’ demand for safety and convenience at an unprecedented time.
Activating People-Based Marketing
Today, we are moving toward true people-based marketing, innovating and creating more intimate moments with customers.
2017 Marketing Imperatives Webinar Series: Imperative #3 - Manage Your Customer Relationships Over Time
This third and final webinar in the series will help you learn about linking inbound and outbound customer experiences over time to optimize customer relationships and overall business objectives, and much more!
2017 Marketing Imperatives Webinar Series: Imperative #1 - Make Your Advertising More Addressable
Join us for the first webinar in the series to learn about creating outbound media campaigns that capitalize on individual addressable scale and much more!
How Office Depot Reaches High-Value Customers: Addressable Media for People-Based Marketing
For marketers, 2017 is all about activating relevant, intimate and meaningful customer experiences, both online and offline. The challenge: Managing the organizational and cultural change that comes with this kind of people-based marketing.
Personalized Health Marketing
Our on-demand webinar series is designed to discuss the importance of delivering personalized customer experiences and best practices for executing on this strategy.
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Health & Wellness
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Health Insurance
Addressable Customer Experience On-Demand Webinar Series
This four-part on-demand webinar series, which is geared toward travel, media and entertainment marketers, discusses the importance of delivering addressable customer experiences and best practices for executing on this strategy. These webinars will be released through January and February.
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Travel & Hospitality
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Media & Entertainment
