Aaron has been delivering commerce strategy and delivering technological change to merchants since 2015. Primarily working within the Adobe Commerce, or Magento ecosystem, he has worked with over one hundred merchants including B2B and DTC. He spent five years prior to Magento in insurance and healthcare IT as a product manager and technical consultant leading multiple companies through complex technical evolutions and organizational change.
Aaron leads a team of Magento engineers and architects at DEG, a Merkle Company in a variety of engagements, including global B2B digital transformation for major chemical distributors. He has worked with merchants of all sizes, both as a consultant and a delivery lead and project manager. His role throughout his career has been as the translator between business and technology stakeholders in large organizations, facilitating mutual understanding and providing direction to both groups.
Aaron holds multiple Magento certifications and a B.S. from Middle Tennessee State University, and is a U.S. Navy veteran.
