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Om je bezoek aan onze website optimaal te laten verlopen, maken wij gebruik van cookies. Zo gebruiken wij cookies om inhoud te personaliseren, om sociale media-functies aan te bieden en om ons websiteverkeer te analyseren. We delen ook informatie over jouw gebruik van onze site met onze sociale media-, advertentie- en analysepartners.
Natuurlijk vinden wij je privacy belangrijk. Daarom kun je de cookie-instellingen zelf beheren. Hoe wij omgaan met de gegevens die op basis van de geplaatste cookies verkregen zijn, leggen wij uit in onze cookie verklaring.
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The 3 different types of data in digital marketing

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What’s up with WhatsApp Broadcast?

One of the perks of working at Merkle is that I get to visit the most awesome events in our field. Last March, I went to SXSW for a week of immersion in a program full of inspiration, knowledge and networking. For the uninitiated: SXSW is the largest digital festival in the world, in Austin, Texas.
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Hosting a Design Sprint for O2 in London

It’s Monday, 7AM. We’re at Schiphol Airport with our five Design Sprint experts. The airport is filled with sleepy faces and a lot of suits. (Luckily, we work for a digital agency, so we can dress however we want.) We’re about to board a plane to London.
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Say no to slow motion with a Design Sprint

You know the problem: you want to move forward, but you’re surrounded by people who move in slow motion. All you need is a go for your next project, but they’re soooo sloooowww... While you see the world moving faster and faster, your team is having a hard time catching up to the latest innovations.
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A reality check for your rose-tinted glasses

When you’ve fallen in love with a wonderful idea, it’s hard to keep cool. We’ve all been there. Unable to control your feelings, you may start to act a little like this: At this stage, it’s easy to forget that love can blind you.
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Allianz Direct joins the Schadeformulier platform

Last week, online car insurance company Allianz Direct (formerly Allsecur) released a white-labeled version of our digital car damage report app, Schadeformulier. By joining the Schadeformulier platform, Allianz Direct is choosing a better experience for its customers:
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Break your routine with a Design Sprint

Every morning, it’s the same %[email protected]!# story. You drag yourself out of bed and rush out to get to work. At the office, it’s first-things-first: you answer those coffee cravings! But when every day is identical, staying sharp at work is easier said than done...
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Moving away from a Waterfall model

Shifting from a waterfall model to Agile takes a lot of effort. Many companies, especially larger ones, have difficulties embracing the principles of the Agile manifesto and shifting these values into a continuous mindset.
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