With the rising demands and expectations of business buyers, B2B organizations must embrace marketing technology as a core enabler to improve customer experience (CX) and outcomes. Through Marketo Engage and its related platform solutions, Adobe helps B2B companies take their marketing maturity to the next level, streamlining sales and marketing processes while enabling personalized engagement across channels at every stage of the customer journey.
In this webinar, experts from Merkle B2B will discuss the six key imperatives to successfully deploy a CX transformation program, and how Adobe can help B2B organizations augment their activities, and evaluate successes, at each stage of the funnel.
What you’ll learn in this session:
Director of Product Marketing, Adobe Marketo Engage, Adobe
CMO, Digital Pi, A Merkle Company