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Under Armour Crushes People-Based Marketing: Start With Who You Know

Original Presentation Date

Nov 20, 2019

Key Takeaways

Join people-based marketing experts from Under Armour and Merkle for an inside view of how the performance sports apparel leader has succeeded with its people-based approach. You’ll find out:

  • Why marketers are adopting people-based marketing and what it means

  • Strategies that actually work to get started with people-based marketing 

  • How Under Armour has approached people-based marketing and what results it has seen

Detailed Overview

The advantages of people-based marketing may be obvious but getting there can be challenging for many brands. It starts with what you know about your customers. Your first-party data is the gateway to personalized experiences and audience engagement with your brand. That’s what Under Armour discovered as it evolved its customer outreach from basic email campaigns to gaining a deep understanding of the customer and turning that into long-lasting, loyal relationships. 

***Please note that this webinar is hosted by Adweek and the link will bring you to their website to register***



Scarlett Lok

VP, Client Partner, Vertical Lead for Luxury

Julie Sukosd

Director, Performance Marketing & CRM, Under Armour