Every holiday season is a pressure-filled few months that are often the biggest time of year for brands. But the combination of a tough 2020 and the uncertainty of consumer behavior leading up to the 2021 holidays makes this season pivotal. It’s either adapt and prepare your campaigns to meet consumers’ needs or risk their disinterest.
Our latest The Next Normal webinar will feature a panel of digital marketing experts that will break down the trends driving success this holiday season, where brands should prioritize their focus, and strategies for engaging consumers across the customer journey.
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Sr. Manager, Experience Strategy, Merkle
Sr. Director, Strategy & Insights, Promotion & Loyalty Solutions, Merkle
Vice President, Experience & Commerce, dentsu
Associate Director, Retail & Consumer Goods, DEG