Key Takeaways
- How to shift from “do/get” to “feel/do” experiences to create more authentic, human relationships with customers.
- Preferred ways to earn and redeem
- The latest trends in gamification
Detailed Overview
The loyalty marketing landscape is quickly evolving, and customer demands are progressing even faster. Merkle’s 2020 Loyalty Barometer Report delves into consumer expectations of rewards and loyalty initiatives to help you stay ahead of the curve.
This year’s report is compiled from a survey of 1,500 consumers between the ages of 18 and 65. Aside from the free products and discounts that continue to be the primary driver for program engagement, consumers want loyalty programs to know them, engage them, and value them.
We’ll uncover insights for engagement mechanics, reward relevance, and personalization.
