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Rapid Audience Layer - Merkle’s Entry-level and Affordable Data Management Solution

Original Presentation Date

Feb 27, 2019

Key Takeaways

  • Learn about RAL—Merkle’s scalable, entry-level data management solution

  • Understand how to onboard first-party, second-party, and third-party data into RAL quickly

  • Explore common RAL use cases, including how it solves for recognizing the same individual across data sources​

  • Hear about two clients’ challenges and their results after implementing RAL​

  • Review RAL’s low-cost buying model options and how to get started with RAL

Detailed Overview

Does your marketing team struggle with mountains of data from disconnected data sources? Is it a challenge to identify unique individuals across these data sources to fuel high-performing marketing campaigns? Does your organization lack the funding and IT support to stand up a centralized marketing database? If you answered “yes” to these common marketing challenges, Merkle’s Rapid Audience Layer (RAL) is the solution for you. Powered by Google Cloud, Merkle’s RAL is an affordable, cloud-based data management solution that enables fast integration of various data sources to serve up rich, audience insights.


Jon Regan

Vice President, Technology & Data Management, Merkle

Ankur Jain

SVP, Cloud Practice Lead, Merkle