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Digital Data Dilemma: Deep Insights in a Changing Marketplace

Original Presentation Date

Aug 20, 2020

Key Takeaways

Detailed Overview

With the rise in consumer privacy and the impending changes to the digital media landscape, marketers can no longer rely on measurement approaches that utilize third- party cookies. In Part 3 of this webinar series, we will discuss how marketers should prepare for these upcoming changes and alternate approaches to support the reporting and measurement needs of their organizations. 

Presenters

Jordan Cardonick

Media Analytics Strategy Lead

Brian Demitros

Vice President, Analytics