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The Power of Thoughtfully Built Customer Journeys

Original Presentation Date

Oct 27, 2021

Key Takeaways

Detailed Overview

A research report by The Winterberry Group, “The Evolution of Customer Journey Management, For Marketing and Beyond,” points out that the majority of brands – 58% – are struggling with customer journey management. Only 17% look holistically at the customer journey, understanding an individual’s need in the moment, to meet that need as early as possible, and in the most convenient manner for the individual.  

In this panel webinar, you’ll hear from customer journey experts from Adobe, Merkle, Sinch, and Winterberry Group, on their interpretations of the report’s findings and prevalent trends each company is seeing with their customer journey management clients.

As a thank you for attending and providing feedback, we are offering a $20 Uber Eats voucher* to any Adobe customer who pre-registers, attends the live event and completes the post-event survey (*one per person).


Petar Lafchiev

Adobe Experience Platform Practice Lead, Merkle

Charles Ping

Managing Director EMEA, Winterberry Group

Michael Harrison

Managing Partner, Winterberry Group

Michael Ricci

VP, Business Development, Sinch

Kevin Lindsay

Director, Product Marketing, Adobe Campaign, Adobe