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Planning for a New Reality: Leveraging Data & Insights to Inform Your COVID-19 Rebound Strategy

Original Presentation Date

Jun 24, 2020

Key Takeaways

During the presentation, we will share insights into each US county’s unique situation and offer best practices to help marketers move toward recovery. Join this webinar and learn:

  • The latest trends in buying behavior, discretionary spend across industries, liquid assets and COVID-19 case data
  • How marketers are integrating insights with CRM data to find new consumer audiences, set budgets for community-level marketing investments and inform reopen strategies
  • An exclusive look at Merkle’s interactive COVID-19 Market Impact Dashboards, including an impactful economic resilience index

Detailed Overview

Since the beginning of the pandemic, nearly 40 million Americans have filed for unemployment and 1.77 million have been diagnosed with COVID-19 (The Washington Post, The New York Times). With confirmed cases increasing and government relief payments expected to run out this summer, marketers are required to become more data-driven in everything they do.

Marketers equipped with community-level economic and physical health insights will have a greater understanding of how their customers have been impacted in each market. With this essential data at-hand, they will know when to reopen stores, make marketing investments and prioritize an empathetic strategy.

Please note that this webinar is hosted by eMarketer. You will be directed to their website to register for the presentation using the link below.


Eugene Becker

EVP, Data Solutions, Merkle

Shirli Zelcer

Global Analytics Lead, Merkle