Key Takeaways
- The Addressable TV landscape
- The opportunity for precision-level marketing with person level data
- How measurement and optimization is achieved in Addressable TV and OTT
- Hear how brands are doing it through case studies
Detailed Overview
TV is no longer just about broad reach and panels. Learn about the evolving opportunity marketers have to achieve person-level advertising through Addressable TV and OTT. Understand how to use first-party data and M1 within this channel for direct response and branding campaigns, and become familiar with the measurement and optimization strategies that accompany the video advertising format.
