Key Takeaways
Detailed Overview
Back-to-School shopping is a key season for many retailers, with an average spend of $26.9 billion annually between 2013 and 2019. Now, with the important strides and conversations about equality and the uncertainties due to COVID-19, retailers need to be prepared for a back-to-school shopping season that might look different from past years.
In this live panel discussion, we’ll talk to experts in Retail, Promotions & Loyalty, Digital Experience Analytics, and Performance Media about what retailers can expect this year and how they can adapt.
