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Merkle’s Q2 2021 Digital Marketing Report: Benchmarks for the Quarter

Original Presentation Date

Aug 18, 2021

Key Takeaways

As markets continue to pivot from the deepest days of the pandemic, this webinar gives marketing leaders fresh insights and analysis on key performance benchmarks, including:

  • The benchmark data you need to understand how your media program is performing
  • Key factors that will impact your media performance
  • Tactics for navigating and outperforming in a complicated media landscape
  • Answers to your burning media strategy questions

Detailed Overview

Merkle’s Digital Marketing Report uses benchmark data for paid search, SEO, display, paid social, and Amazon advertising to uncover important trends among brands and consumers as digital purchasing behavior shifts with relaxed pandemic limitations in major markets across the US. How are key performance indicators across Google, Facebook, Amazon, and Instagram faring? Where are the opportunities and what shifts can you make to your strategy? Hear from thought leaders on Merkle’s Digital Strategy Team as they present fresh highlights, including the shifting impact of COVID-19, and answer your questions about the report’s findings.


Marion Gendron

Sr. Manager, Merkle

Melissa Reilly

Associate Director, Performance Media and Marketing Communications, Merkle