Key Takeaways
- Understanding the differences between managing and mastering audiences
- Discovering a path to achieve audience mastery
- Uncover best practices and lessons learned on how to apply audience mastery in your organization
Detailed Overview
Today’s customer expects meaningful, tailored experiences across all channels. With only 15% of marketers claiming they can consistently recognize audiences across channels, this demonstrates that the tools exist, but the processes and practices are not in place.
It all starts with putting your audiences at the center of your strategy and holding one single source of segmentation across all channels. Join Merkle’s Steve Riegel, as he explores the importance of mastering your audiences and how to better leverage intelligence and technology to develop high-performing experiences.
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Presenters
Michael Klein
Global Director, Industry Strategy & Marketing – Retail, Travel and Consumer Goods, Adobe
