Key Takeaways

This webinar discussed how you can use data to inform marketing decisions and planning heading into 2023.

Watch this webinar to learn about:

• How inflation is driving a fundamental shift in the consumer mindset
• Creating “informed adaptability” with data and the value of scenario planning
• The nuances of inflation across industries
• Other inflation-related factors to consider in your 2023 planning

Detailed Overview

Inflation’s impacting everyone – but the degree of that impact varies widely. For some, inflation is simply an annoyance; for others, it requires careful planning for each dollar spent.

Too many brands are treating inflation as a uniform experience, and, as a result, are pumping out blanket solutions for consumers. You must understand how inflation is uniquely impacting your audiences in order to craft messaging, promotions, and offerings that resonate – and that means looking at data.

*Note: this webinar was hosted by Adweek