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Understand How Inflation Impacts Your Shoppers: Use Data to Customize Your Offers and Messaging

Original Presentation Date

Oct 27, 2022

Key Takeaways

This webinar discussed how you can use data to inform marketing decisions and planning heading into 2023.


Watch this webinar to learn about:

  • How inflation is driving a fundamental shift in the consumer mindset
  • Creating “informed adaptability” with data and the value of scenario planning
  • The nuances of inflation across industries
  • Other inflation-related factors to consider in your 2023 planning

Detailed Overview

Inflation’s impacting everyone – but the degree of that impact varies widely. For some, inflation is simply an annoyance; for others, it requires careful planning for each dollar spent.

Too many brands are treating inflation as a uniform experience, and, as a result, are pumping out blanket solutions for consumers. You must understand how inflation is uniquely impacting your audiences in order to craft messaging, promotions, and offerings that resonate – and that means looking at data.

*Note: this webinar was hosted by Adweek

Presenters

Courtney Hilbert

Sr. Director, Analytics, Merkle

Chris Pritcher

SVP, Customer Strategy, Merkle