We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

How to Strengthen Identity and Data in a Cookieless World

Original Presentation Date

Jul 23, 2020

Key Takeaways

Detailed Overview

As brands face the new world of digital media without the third-party cookie, their own first-party data will become paramount for success. In Part 1 of this webinar series, we’ll share how companies can better understand and leverage their own first-party data and discuss how the ID graph will change in this new world. You’ll learn how to connect the graph to first- and third- party data to gain better insights and more effective targeting. 

Presenters

Peter Rogers

Head of Technology, Americas, Merkle

Gaelyn Almeida

Sr. Director, Technology Strategy