Attendees of this webinar will learn:
According to Winterberry Group’s Identity Outlook 2020, 60.4% of marketers will increase spending/emphasis of first-party data when third-party cookies are no longer supported across major browsers. But for brand marketers that have historically relied on awareness tactics, the world of identity and first-party data can be daunting. Loyalty and promotions programs are the sure path to this evolution—allowing marketers to solve for identity challenges by building a first-party data arsenal of high-value customers. Once identity and data are in one place, the data becomes a marketer’s secret weapon to activate the total customer experience.
Senior Managing Partner, Winterberry Group
Chief Strategy Officer, Merkury, Merkle
SVP, Strategy and Insights, Merkle