We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

How Gerber Life Created a 360-View of Its Customers

Original Presentation Date

Dec 15, 2021

Key Takeaways

  • Building the right cross-functional team for the job
  • Develop a data lake roadmap and timeline to keep the project on track
  • Select tools and technology based on business needs and desired use cases
  • Measure the success of operational efficiencies, reduced costs, and increased revenues

Detailed Overview

Gerber Life was looking to analyze and activate data quickly while improving operational efficiencies, reducing costs, and increasing revenue. With the help of Merkle, they sought to create a new data lake, focused on linking data and developing a 360-degree view of its consumers, a challenging effort in legacy systems and traditional operational data warehouses. Powered by Google Cloud Platform, the data lake serves as Gerber Life’s foundation for empowering data-driven experiences with consumers, transforming new revenue generating and cost reduction opportunities, and operating as change agents in the organization.

In this webinar, Gerber Life’s Wally Badalamenti and Merkle’s John Reid and Andy Cossette share how the teams successfully implemented this project to improve data processing speed by 50%+ while decreasing operating costs and realizing over $700K in growth and efficiencies.


John Reid

Senior Vice President, Client Partner, Merkle

Andy Cossette

Vice President, Technology Solutions, Merkle

Wally Badalamenti

Sr. Manager, Data, Analytics & Innovation, Gerber Life