Detailed overview

Over the past year, perhaps no space has evolved as rapidly as B2B marketing. Many “Frontier,” or leading, B2B CMOs have already shifted to e-commerce, and digital transformation of the customer experience is underway. Some B2B companies, however, have yet to embark upon this path, meaning there is opportunity for those companies that get started, and get it right, to differentiate from the pack.

Join experts from Merkle B2B for this webinar where the presenters will share new insights into the strategies employed by “Frontier” B2B CMOs.

Note: This webinar is hosted by AdWeek. You will be redirected to register.

Key Takeaways:

• Discover what challenges are unique to the B2B CMOs, and what separates those on the “Frontier” from the “Followers” in the marketing strategies that are being adopted and implementedWhich kind of data and analytics to bring over to the new system
  
• Understand the top-three marketing priorities for B2B CMOs and how they vary among different industry sectorsWhat roadblocks and pitfalls you should expect to see
  
• Learn what pure B2B CMOs can learn from their B2B+C counterparts and some of the key distinctions between these two B2B cohorts