We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

EmblemHealth’s 2018 Medicare Annual Enrollment Case Study

Original Presentation Date

Sep 25, 2018

Key Takeaways

Leveraging EmblemHealth’s 2018 Medicare Annual Enrollment Campaign, attendees of this webinar will learn how to:

  • Eliminate waste by using data to improve targeting at the individual level across channels
  • Prioritize channels and marketing spend allocation based on ability to target individually, while leveraging targeted, mass media to drive volume and assist other channels
  • Improve campaign communications by aligning messages to the appropriate sales funnel stage
  • Implement Dentsu Aegis Network’s M1 platform to better understand and target consumers with addressable media
  • Apply best practices to re-imagine Medicare acquisition campaigns in 2019

Detailed Overview

Join us for a webinar to learn how EmblemHealth reduced member acquisition costs by over 50% through best-in-class people-based marketing. EmblemHealth has been partnering with Merkle in a long-standing relationship that began with a marketing database build and a series of acquisition campaigns. The result is rich, first-party data, actionable insights from advanced analytics, predictive modeling, and more to drive persistent campaign improvements that deliver the best possible outcome.


Eileen O'Grady

VP Client Success

Jennifer Dymerets

Assistant Vice President, Direct Marketing, EmblemHealth