We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

Donor-Centric Fundraising: Challenges, Opportunities & Digital Integration

Original Presentation Date

Dec 09, 2015

Key Takeaways

This educational on-demand webinar series discusses:

  1. How to drive more value from legacy fundraising via data and insights-driven strategy
  2. How to scale a viable digital fundraising program, including clear visibility into program measurement and performance
  3. Methodologies and practical vision for cross-channel and cross-program integration



Detailed Overview

Donor-Centric Fundraising tackles the biggest challenges facing nonprofits today: growth and integration. This on-demand webinar series defines the three nonprofit market trends that underlie those challenges: 1) Direct mail fundraising (the largest revenue source for many programs) performance is declining; 2) a proliferation of fundraising channels and programs to expand audience footprint and revenue diversification/expansion; 3) a shift in consumer (donor) behavior online (digital, mobile and social). 

"Multiple Sclerosis recognized the need to shift our organizational strategy to focus on the donor journey. Aligning our internal groups and partnering with Merkle drove an increase in research revenue, number of individual donors and amount of the average gift."

— Graham McReynolds, Chief Marketing, Development and CRM Officer, National Multiple Sclerosis


Video 1: Fundraising Innovation and Growth

Video 2: Organizational Transformation to Drive Strategic Growth and Integration

Video 3: Using Analytics and Insights-Driven Strategy to Grow Fundraising