Data-Driven Fundraising Strategy for Nonprofit

Key Takeaways

The nonprofits that are winning the fundraising game are doing so by integrating their marketing across channels and programs, driving value and a better constituent experience. Analytics and insights-driven strategy – using data to make better decisions about marketing – are fundamental to their efforts.

This webinar focuses on four key aspects:

1. Who is your audience?
2. What to offer them?
3. When to engage them?
4. Where to connect with them?

Key takeaways from this webinar include:

• Five specific solutions that you can implement today
• Cut list costs by 40%+ while improving ROI
• Reduce contact frequency and improve net revenue

Detailed Overview

View an on-demand capture of the webinar "Data-Driven Fundraising Strategy for Nonprofit: Learn how Arthritis Foundation used analytic insights to grow net revenue by $2 million in 18 months" presented by Chris Pritcher, VP, Analytics, Nonprofit, Merkle, Jeff Patrick, VP & Chief Strategy Officer, Nonprofit, Merkle, and Meagan Fulmer, Chief Development Officer, Arthritis Foundation.