Key Takeaways

Detailed Overview

In November, Merkle B2B launched Brand Superpowers for Ultimate B2B Customer Experiences, a report drawing from over 3,000 interviews of B2B buyers and decision makers across the globe.

In this webinar series, experts from Merkle B2B will conduct deep dives into the expectations of B2B buyers across four key industries: Technology, Professional Services, Manufacturing, and Finance. Each webinar will look at the customer journey and uncover ways for marketers to add business and personal value to their customers’ experiences.

Manufacturing:
The webinar, focused on manufacturing, will analyze buyers’ interactions with brands across commodity products, specialized and precision-engineered components, and machinery.