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Boost Your Brand on Amazon

Original Presentation Date

May 07, 2020

Key Takeaways

  • What branding elements and placements Amazon offers
  • Key ways to win branding moments on and off Amazon
  • How the media pieces are connected and how they impact the full shopper experience to build loyalty

Detailed Overview

It's a critical time when brand building on Amazon is more important than ever. In this webinar, we'll explore how to connect to shoppers, even if you don't sell directly on Amazon. We'll walk you through communicating your brand personality, reinforcing your brand story through additional placements, and inspiring brand loyalty on Amazon and beyond Amazon.com. 

You'll learn what brands are doing to optimize each component and how they are achieving optimal performance across all areas of their Amazon media. We'll also show you how to measure it.

Presenters

Todd Bowman

Sr. Director, Amazon & eRetail

Danielle Waller

Director, Amazon & eRetail