Key Takeaways
- What is adaptiveness – and how it relates to agility
- Why adaptiveness is vital to success in digital transformation and total customer experience (and the demonstrated results)
- Common roadblocks to achieving adaptiveness and marketing agility – and how insourcing partners can help
- How leading brands have used insourcing partners to build adaptive, scalable, and sustainable marketing and CX organizations to win in times of maximum disruption
- Other insourcing solutions to drive adaptiveness in the face of uncertainty
Detailed Overview
In the face of unprecedented disruption and uncertainty, there’s a vital need for marketing and experience leaders to reshape their organizations to endure and empower rapid shifts in their customer engagement platforms, accelerate digital transformation, and future-proof their marketing investments.
How can these leaders leverage strategic sourcing to build greater adaptiveness – and unlock a new era of customer obsession and innovation along the way?
Join insourcing experts from Filter, A Merkle Company, and hear from marketing leaders navigating their own unpredictable landscapes, as they discuss unique insights drawn from a global, multi-industry survey of CMOs to highlight key attributes of high-performing marketing teams and the role of strategic sourcing in their success.
Presenters
R. Andrew Keck
Director, Customer Strategy, Merkle & Senior Solutions Architect, Filter, A Merkle Company
