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BEYOND AGILITY: How CMOs Leverage Strategic Sourcing to Build Adaptive Organizations That Survive and Thrive Through Uncertainty

Original Presentation Date

Aug 26, 2020

Key Takeaways

  • What is adaptiveness – and how it relates to agility
  • Why adaptiveness is vital to success in digital transformation and total customer experience (and the demonstrated results)
  • Common roadblocks to achieving adaptiveness and marketing agility – and how insourcing partners can help
  • How leading brands have used insourcing partners to build adaptive, scalable, and sustainable marketing and CX organizations to win in times of maximum disruption
  • Other insourcing solutions to drive adaptiveness in the face of uncertainty

Detailed Overview

In the face of unprecedented disruption and uncertainty, there’s a vital need for marketing and experience leaders to reshape their organizations to endure and empower rapid shifts in their customer engagement platforms, accelerate digital transformation, and future-proof their marketing investments.

How can these leaders leverage strategic sourcing to build greater adaptiveness – and unlock a new era of customer obsession and innovation along the way? 

Join insourcing experts from Filter, A Merkle Company, and hear from marketing leaders navigating their own unpredictable landscapes, as they discuss unique insights drawn from a global, multi-industry survey of CMOs to highlight key attributes of high-performing marketing teams and the role of strategic sourcing in their success.


David Hensel

Global Adobe Marketing Lead

R. Andrew Keck

Director, Customer Strategy, Merkle & Senior Solutions Architect, Filter, A Merkle Company