Key Takeaways
This webinar series will show you exactly how to build a B2P lead generation program using addressable customer experiences, putting data and technology at the center of a personalized, highly effective approach.
Videos in this series:
- Webinar 1: Defining the Addressable Customer Experience
- Webinar 2: Marketing Technology Enabling the Customer Experience
- Webinar 3: Delivering a Truly Personal Experience
- Webinar 4: 4 Pillars to Modern Marketing - Insights from LinkedIn
Detailed Overview
The B2B sales model has been replaced. With digital platforms like LinkedIn and sophisticated CRM programs, you are selling to individuals with specific behaviors and priorities. It’s a B2P world — business to people. This webinar series will show you exactly how to build a B2P lead generation program using addressable customer experiences, putting data and technology at the center of a personalized, highly effective approach.
