Both the 2019 report and webinar feature consumer research and our analysis to shed light on the following:
- How consumers feel about reward programs and where consumer mindsets are shifting
- Tangible ways to drive an emotional connection and focus on “Big L” loyalty
- Near-term trends so brand strategies can remain relevant and impactful
Due to the quickly-evolving landscape of loyalty marketing, we have published our second annual Loyalty Barometer report to keep marketers ahead of the curve. The report delves into consumer expectations of rewards and loyalty initiatives, including preferred ways to earn and redeem, personalization and recognition, driving emotional loyalty, and more. In this webinar, the authors will walk through key highlights of the report and answer audience questions about its findings.
VP, Head of Loyalty Experience Consulting, Merkle
VP, Practice Development, Merkle
Customer Relationship Management (CRM) & Direct Marketing