Key Takeaways
Detailed Overview
With a well-defined people-based customer strategy in-hand, you have a roadmap for change. Integrating your technology stack is the first milestone on that roadmap – the turning point where people-based marketing stops being a philosophy and becomes a real-world path to creating meaningful interactions with your customers. During this webinar, Merkle’s Chief Technology Officer and Executive Vice President, Matt Mobley, will outline the three primary components of an integrated technology stack and explore how an integrated data platform can power agility and innovation within your business.
Presenters
Industry:
Services:
Customer Relationship Management (CRM) & Direct Marketing
Promotions & Customer Loyalty Solutions
